Slate Bookkeeping is an insured, QuickBooks Online-Certified business offering secure cloud based bookkeeping services for individuals and small businesses. When Michelle Polster, the founder, relocated to Chapel Hill, she chose Purney Design for all her creative needs. We started with a creative brief to capture the story behind her brand. We got to know Michelle and understand her vision for her business. We worked closely together every step of the way. We built a brand narrative which formed the foundation for all of our creative work including: branding, logo, business cards, social media, website, and a blog. Now all of the Slate Bookkeeping branding is visually consistent and strong in it’s messaging; and It helps differentiate their unique services and certified expertise from the competition.