Beth Berardi, founder of Ivy West Insurance Agency, has successfully provided insurance to the best restaurants around. She commissioned Purney Design to update the brand and identity for each of her two companies — Beth Berardi and Ivy West. We focused on showing synergies the two companies offer to their clients. Our work included branding, logos, business cards and stationery, plus a fabulous new website that showcased her capabilities in the hospitality industry and why clients love Beth Berardi.